Photo guide
Phone shots that earn their listing.
A successful listing tells a story through 22–30 high-impact photos — enough to answer spatial questions and drive click-through, without becoming redundant. This is the field guide we hand sellers before a shoot. Follow it and your photos will already be good. We'll handle the last 20%.
The golden rules
Five things that decide if a photo lives or dies.
{r.title}
{r.body}
The mandatory shot inventory
Twenty-two to thirty photos. Here's the breakdown.
Most listings under-shoot or over-shoot. Under-shoot and buyers can't picture the home. Over-shoot and the gallery becomes redundant. This split works for almost every single-family listing.
{s.focus}
The "blank canvas" checklist
Stage before you shoot. The camera notices what your eye ignores.
Buyers need to mentally move in. Removing half of the items from your shelves and closets creates the illusion of abundant storage — a top-selling feature for 83% of buyers.
{c.room}
-
{c.items.map((it, i) =>
- {it} )}
Where we come in
You did your part. We'll do the last 20%.
Even a perfect phone photo has six things working against it that no amount of staging or lighting can fix. These are the corrections we run on every photo, in about 22 seconds.
{f.title}
{f.body}